Google

History
The first logo was a simple word mark with the lettering "BackRub". This name was chosen as the search engine’s primary function was to crawl through the internet’s back-links. In 1997 the company changed their name to "Google", a misspelling of the Latin term used for the number 10000, or 10^100, googol. The idea behind this name was that the search engine would be able to serve up 100s of results, or googols(the search term they used, much like how we say "Just google it" nowadays).

The 1997's logo was used just for the beta version, but it would serve as inspiration for all future designs. Not much work was put into these, as the sole purpose was for it to be a funny design they would use for a short amount of time. The first official logo would have to wait one more year. When it came out, the colours were: green, red, yellow, blue, green, and red. Later that same year, a blue exclamation point was added at the end of the logo and the "G" was coloured blue.

The founders were not happy with their logo, so in 1999 they asked Ruth Kedar, an assistant professor at Stanford, for help designing a new prototype. The logo they came up with had a different font, with tilted "O"s and sharp serifs. The logo kept its grey shadow until 2010, when it was removed. They also made the colours brighter. In 2013 the logo was flattened, making it minimalist and strong. This made the serifs slightly more distinct. On September 1st, 2015 the logo's shape and font was completely altered. That same year, the company's icon was created.

Goals
The company paid a lot of attention designing the logo's color scheme. The founders wanted to make sure the logo was eye-catching and aesthetically pleasing. They also wanted it to symbolize the company's vision. Ruth Kedar used primary colours(something that would be recognizable worldwide), but instead of making it orderly, they decided to make the "L" a secondary colour. This achieved the company's goal of having a logo that depicted the company's ideals: "Google doesn't follow the rules".

Fun Facts

 * Google Is A Multi-Billion Dollar Spelling Mistake.
 * Due to a limited budget, the Google team assembled custom-made server racks out of Lego bricks.