McDonald's

History
The first McDonald's logo was invented in 1940, after Patrick's sons renamed their family's food chain from "The Airdome" to "McDonald’s Famous Barbecue". The second logo came with the replacement of the "Barbecue" concept to "Hamburgers" in 1948. In 1953 this logo simplified, creating the third logo.

The first logo as we all know today was designed of the symbolic Meston’s arches: two 25ft high neon-lit ‘golden sheet’ metal parabolas that structurally supported the first franchised McDonald’s at Phoenix, Arizona. The structural parabolas intersected each other when looked at a certain angle, which led to the design of the 1961 logo.

In 1955, Ray Kroc, while selling milkshake machines, saw the opportunity of largely expanding the McDonald's brand and turning it into a global, cheap, fast food chain. He then proceeded to buy the company from Dick and Mac for $2.7m. This fact led to Kroc turning both arches into the distinct 1968 "M" logo we are used to seeing nowadays.

The original golden arches are considered by some to be classic and memorable symbols of aggressive global capitalism, excessive consumerism and USA's cultural imperialism. Though McDonald’s is very protective of its logo, the company has been willing to alter its colour to conform to local building codes around the world. The arches of 1993 McDonald’s Sedona, Arizona branch, for example, are turquoise, to blend by law into the local landscape. These kind of laws are implemented around the world to make it harder for giant corporations to catch people's attention with their logo's vibrant colours.

Goals
The original yellow arches and futuristic looking buildings goal was to catch people's attention while driving. The futuristic architecture made the place seem like an expensive place instead of a 15¢ cheap food location.

Fun Facts

 * A NASA mission to an asteroid named Hamburga was to have been sponsored by McDonald’s.
 * The McDonald brothers failed to retain the rights to the McDonald’s name used even after Kroc had bought the company.

Reference
[https://www.bbc.com/culture/article/20160830-mcdonalds-golden-arches-the-strange-story-of-an-icon Glancey, Jonathan. “The Strange Story of the World’s Most Famous Logo.” BBC Culture, 6 Nov. 2017, www.bbc.com/culture/article/20160830-mcdonalds-golden-arches-the-strange-story-of-an-icon.]

[https://1000logos.net/mcdonalds-logo/ “McDonalds Logo and Symbol, Meaning, History, PNG.” 1000Logos, 1000logos.net/mcdonalds-logo. Accessed 13 June 2021.]