Apple

History
Apple's fist logo was illustrated by Ronald Wayne in 1977. It was a complex, detailed and old-styled illustration that depicted Isaac Newton reading a book underneath a glowing apple tree. The drawing was surrounded by a ribbon where the "Apple Computer Co." lettering was placed. This logo lasted less than a year as it was replaced with the bitten apple logo, designed by Rob Janoff in the same year. The logo was clean, balanced and had a horizontal rainbow pattern. The bite was added so that people would not confuse the fruit with others like cherries and tomatoes. In 1988, with the release of the first iMac, the company decided to change the logo to a monochrome version. This was due to the fact the iMac was too cute, and having a rainbow logo would make it look like a child's toy. The new monochrome version symbolized seriousness.

Goals
Apple's goal with their logo has always been related to technology, knowledge and science. The apple symbolizes many things other than just a fruit. The fruit has a strong connection to physics, as the first logo was a tribute to one of science's most important moments: the theory of gravity. Even tough the bite was added as a way to distinguish the fruit from others, other theories and explanations to why the logo features it exist. Some of them make a phonological connection between the pronunciations of the words "bite" and "byte", this referring to the basic unit of digital data. Other theories claim that the bite is a symbolism to the biblical myth of Adam and Eve. The bite taken from the apple of knowledge that refers to the idea Apple users can use their product to gain unlimited amounts of knowledge through the internet.

Fun Facts

 * The name iPod was inspired by the movie 2001: A Space Odyssey.
 * In 1974, Steve joined an apple orchard commune which later inspired the company's name.